Some key factors are given below behavioral analytics, Dynamic pricing strategies, smartphone shopping, artificial intelligence, cross-channel purchases and high supply chain efficiency. Technology trends technology is going to change to the trend of market and customers which is going to focus now on making online brands equity and image. Social trends some social trends related to the online business and their productivity and growth depend on these situations like deal aggregator, international, retail base social network, social networking, daily deals and flash sales, video, less flash more function, pick up depots, mobile apps and in-store pick up all are consider as trends in the society that affect the business online in a positive manner. The level of inequality and unfairness is growing and rampant fastly. Happiness inequality on the rise people are not happy with their level of income and they cannot live a happy life. No more average family people living style is going to change with their demands and they want to spend their lives with their own willingness and style. Evolving roles of men before some years, men only focus to earn money for their families but now they no issue if their wives also earn money for them self. In every type of tough budget, food is considering the most satisfying product in the overall items. Need for the treat in sometimes, food considers as luxury and affordable items as they want to treat themselves with the awareness of obesity.
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Demand for daily deals people don’t want to pay the full price of products so they must bargain on all daily deals and business has to face some loss due to these deals. They use tablets and smartphones for saving money and time during shopping seasons. Some trends are given below Mobile tech gets practical consumer wants more mobile technology and social media. First to study the external environment which includes different trends of culture, social and technology and the demand for different products according to requirements Ĭultural trends cultural trend show a vast impact on the society and culture develop any sort of differences in the overall taste and demand of products. When we have to start any new business, we must consider the environmental analysis as it provides the information related to the market and overall interest of customers regarding different products.